Deian Isac

About Deian

I work in SEO and growth marketing. I am also the founder of goBOFU, and I build software from Denmark.

Coast path

What I do now

I work in SEO and growth marketing. I founded goBOFU in 2026, and it is a one-person operation. No team voice. It is me, doing the work.

Founder, goBOFU

goBOFU is a one-person BOFU agency for bootstrapped B2B SaaS. I work across the lists, answers, profiles, and BOFU pages buyers use to choose.

  • Lists
  • Answers
  • Profiles
  • BOFU pages
Visit goBOFU

Before They Buy

I also produce Before They Buy, a podcast about BOFU strategy for SaaS. It follows where buyers decide and the pages those mentions need.

Listen to the podcast

The route here

Work is only part of the map. I met my wife, Anna Rybinska, in Gran Canaria. We travelled around Asia, lived for a while in Cyprus, married on Ærø, and made a home in Denmark.

  1. Gran Canaria

    Where we met

    Anna and I met in Gran Canaria.

  2. Asia

    On the move

    We travelled around Asia together.

  3. Cyprus

    A temporary home

    We lived in Cyprus for a while.

  4. Ærø

    Where we married

    We got married on Ærø in Denmark.

  5. Denmark

    Home now

    We made our home in Denmark.

I build things, too

Software gives me a different kind of problem to work on. Some projects become tools. Some stay experiments. The useful ones keep earning their place on the quay.

  1. capkiku

    Draw a box around anything on screen, keep the words, and save them as Markdown. Screen text and meeting recordings stay on-device.

    active Open project

  2. heykiku

    An AI knowledge base for agencies, built around the SOPs, playbooks, and client documents a person is allowed to see.

    active Open project

  3. sloptastic

    A content slop detector for SaaS founders, packaged as a Claude Code skill by goBOFU.

    active Open project

  4. senate

    A multi-model orchestration CLI that consults several AI models in parallel and synthesizes their answers.

    active Open project

The stories I carry

Manga, video games, building software, writing, SEO, fitness, and nature all belong on a personal site. They are part of how I spend my time, not footnotes squeezed behind a work bio.

  • manga
  • video games
  • building software
  • writing
  • SEO
  • fitness
  • nature
Read the field notes

That is the map so far.

SEO and growth work, software, a podcast, the stories I keep around, and home in Denmark.

See what is on the workbench